The business of nutrition and security. Conference 28 August, The Netherlands
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As a special surprise the participants of the foodFirst conference will be offered a small treat developed by Too Good To Waste. This enthusiastic group won NCDO’s Battle of the Cheetahs, a competition aimed at challenging young professionals to come up with smart ideas for global food issues. At the Floriade a movie will be showed presenting their first recycled food product: gazpacho made with overripe tomatoes. Watch the movie trailer
Group member Chantal Engelen - interviewed by foodFIRST coordinator Inge Jansen - explains the idea behind this product.
Q: In what way can your initiative contribute to food sustainability?
A: Waste is a serious issue for the food system. We waste up to 50% of the food we produce worldwide. Production cost a lot of money, water and other resources. By reducing this waste, serious immediate gains can be achieved.
Q: What is the biggest lesson learnt for Dutch food consumers?
A: We try to make consumers more aware of the fact that perfectly good food is wasted. Not in the last place by themselves. We try to let them see the value of food.
Q: Do you think people are keen to eat recycled food? How do you plan to change their mind-set?
A: Our products are not recycled. The ingredients we use are high quality products. They only might not look perfect. They are too big or have a weird shape. Or they are ripe. This makes the product only better! We do want to make clear that these products would become waste, but are not waste yet.
















